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Frontline Training Conference

As Marketing Comms Manager at eduMe, I created the brand identity and multi-channel campaign behind the first digital conference for frontline training leaders.

CATEGORY: EdTech, SaaS

CLIENT: eduMe

YEAR: 2024

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Not your average L&D conference

At eduMe, we didn't want to put on just another virtual event. We wanted something that felt human - an online space where frontline training leaders could connect, learn, and be inspired.​

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So, I created the Frontline Training Conference brand from scratch and led a multi-channel campaign to bring it to life. From identity and visuals to social strategy and speaker enablement, everything was designed to feel fresh, engaging and far from corporate. ​

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The result was a conference that stood out from your typical B2B event, and one that positioned eduMe as a brand that provided community - not just software.​

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What I delivered:

  • Event brand identity and full design system

  • Promotional graphics for social, web and email

  • Swag and virtual assets to bring the experience to life​

  • Social media and email campaigns driving awareness and signups

  • Speaker and attendee social kits to amplify reach

  • Landing page and digital event lobby design

Ready to level up your social strategy?

Let's chat 💬

All rights reserved

Amy Watts @ 2025

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