Let's be honest: most B2B social is boring.

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Endless press releases, "insightful" top tips, and content that feels like more of a soapbox than a conversation. 

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I spent my time as a SaaS startup marketer trying to change that from the inside out: crafting social and comms campaigns that dared to do something different in a space where most platforms looked and sounded exactly the same. ​

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Now, I help other brands step out of the B2B box and grow their online presence with social content that's strategic, human and designed to start conversations - not just fill a calendar.