Evolving the eduMe brand
As eduMe matured, I saw the need for a brand that reflected its growing credibility and ambition. I led a full brand refresh - reimagining our visual identity, refining our messaging, and ensuring consistency across channels.
Key highlights:
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Introduced a cleaner, more sophisticated design system - softer gradients, lighter use of our hexagon motif, and a confident, enterprise-ready aesthetic
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Developed comprehensive brand and messaging guidelines, along with new decks, sales enablement materials, and a redesigned website
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Built recognisable personal brands for our founder and in-house learning designer, amplifying their voices through thought leadership and expert content
Result: A cohesive, modern brand identity that tripled content reach and positioned eduMe as a trusted leader in frontline training.
Driving engagement through social storytelling
Social was our most dynamic channel - and my playground for testing new ideas. I focused on human-led, story-driven content that cut through noise and showcased eduMe’s impact in real life.
Key highlights:
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Concepted a TikTok-style product video series, showing eduMe in action and boosting engagement by 145%
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Led promo for the AI in L&D: 2025 research campaign - from roundtables and report design to launch assets, nurturing eduMe’s reputation as a thoughtful, responsible voice in the AI conversation
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Turned our Workday Certified Integration into a brand moment, not just a product update - delivering a cross-channel campaign that generated $470K+ in pipeline and influenced 13 deals
Result: Authentic social storytelling that deepened audience connection and delivered tangible business results.
Bringing the brand to life through experiences
eduMe’s message didn’t live solely online. I wanted to make sure it resonated at events and in shared moments, too.
Key highlights:
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Led eduMe’s Workday Rising presence across the US and Europe, from booth design and swag to pre- and post-event social activation
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Managed end-to-end campaigns that tied event visibility directly to pipeline and awareness outcomes
Result: Distinctive, memorable event experiences that helped eduMe stand out among industry heavyweights.
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Amy Watts @ 2025